EXPERIENCE

Greg Norman Collection, NYC — Design Director

ABG (Authentic Brand Group)

March 2017 - PRESENT

• Lead the design and development of seasonal men's Greengrass golf collections for 3000+ Pro Shops including knits, sweaters, wovens, and outerwear, with a focus on innovation, functionality, and trend-driven market research. 

• Managing and directing all seasonal inspiration, color and mood direction for the brand for the season.

• Re-launched the TOURNEY staff uniform program, modernizing with performance-driven, cost-efficient fabrics that balance durability and brand aesthetics.

• Successfully designed and launched 30+ Private Label SMU collections, such as Pebble Beach, Pinehurst, US Open, US Kids, and Beaches & Sandals.

• Focus on fashion direction including E-Commerce and Outlet divisions, ensuring products aligned with each brand's unique performance DNA and consistently delivering cohesive, market-relevant designs.

• Partner with cross-functional team leaders, including sales, planning, 51 global licensees, marketing, merchandising and technical teams, to ensure strategic alignment and successful execution across all channels.

• Collaborate with merchandising and sourcing teams to select cost effective premium fabrics and trims, emphasizing performance and sustainability.

• Seasonal collection presentations to the Chairman, CEO, domestic and international sales teams.

• Oversee each fitting to review styles, spec and quality issues.

• Collaborate with the marketing team to develop and execute showroom and trade show presentations, elevating brand storytelling and visual impact.

• Global travel and collaboration with suppliers to reinvest signature fabrics and create new innovative proprietary fabric opportunities.

• Mentor junior designers, fostering growth, promotion opportunities, and a collaborative work environment.

Greg Norman Collection, NYC — Senior Designer, men’s & women’s collection

Tharanco Group

April 2007 - March 2017

Adidas Group

January 2006 -April 2007

• Led the design and development of cohesive men's & women's collections.

• Expanded collection beyond golf Green grass collection into performance activewear, running & swim apparel & accessories.

• Designed and developed the official daily outfits for the International Team at the 2009 & 2011 Presidents Cup, ensuring a cohesive, high-performance wardrobe for world-class athletes on a global stage.

• Worked with all licensing partners to manage development and approval of collections.

• Hands-on partnership and travel internationally to mills, factories and suppliers to identify and develop new fabrics and technologies.

Reebok Golf & Greg Norman Collection, NYC — Designer, men’s & women’s collection

Reebok International

December 2002 - January 2006

• Partnered with design directors on the development of both men's and women's collections for Greengrass golf, swim, resort and off-priced retail categories.

• Managed Yunique PLM tech packs and handled all CAD projects, including detailed sketches, original pattern creation, and repeats.

• Domestic and international travels.

Polo Jeans Co., NYC — Associate Designer

Jones Apparel Group

October 2002 - December 2002

• Collaborated with the design director and graphic department to curate seasonal artworks, including graphics and logos, and developed mock-up samples for men's knit and sweater categories.

IZOD, NYC — Associate Designer

PVH (Phillips Van Heusen Corp) 

March 2001 - September 2002

• Worked with the design product manager on IZOD men's line, including knits, sweaters, wovens, bottoms, outerwear, golf and swim collection; managed tech packs in Web PDM, presentation boards, line sheets, sketches, CAD on U4ia, and fabric samples; evaluated lab dips, knitdowns, print strike-offs, and trim approvals; and participated in design meetings with retail buyers and fitting sessions.

PGA TOUR Apparel, NYC — Associate Designer

EP Pro

October 2000 - March 2001

Assistant Designer

November 1999 - September 2000

• Assisted in designing seasonal men's golf apparel collections, managed lab dip and knitdown approvals, tracked samples, coordinated with overseas vendors, and developed tech packs, CADs, and presentation boards using Colour Matters.